Costa Coffee - 4336 Words

1 The Marketing Profession Coursework Header Sheet 191290-15 Course Coursework Tutor MARK1105: The Marketing Profession Group Work R Lewis Course School/Level Assessment Weight Submission Deadline BU/UG 30.00% 28/03/2012 Coursework is receipted on the understanding that it is the students own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the Universitys Regulations regarding Cheating and Plagiarism. 000615153 000668250 000675498 000668575 Tutors comments Sundus Aden Fatme Bostandzhieva Antoaneta Yordanova Elena Docheva Grade Awarded___________†¦show more content†¦That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4.1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e.g. Coffee farming. †¢ †¢ †¢ 4.2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includesShow MoreRelatedCosta Coffee1043 Words   |  5 Pages------------------------------------------------- Costa Coffee The Handcrafted Taste External Environmental Factors April 14, 2011 Team Members: Alaa Korayem | 7100112 | Mohamad Shafshak | 7102413 | Mourad El-Kerdany | 7100053 | Nada Shalash | 7100835 | Remote Environment The remote environment comprises factors that originate beyond and usually irrespective and out of Costa Coffee s control. Economic factors Since Costa Coffee is a multinational business, top-level managersRead MoreCosta Coffee1235 Words   |  5 PagesCosta Coffee Costa Coffee was founded by Italian brother Bruno and Sergio Costa in Lambeth, London in 1971. Then in 1995, Costa was sold to Whitbread Company as its subsidiary. During the period of global economic recession, 2009, Costa achieved a remarkable level with 60% profit increased and 23% revenue increased1. Moreover, as the largest coffee chain in UK, Costa paid  £36m for the acquisition of ‘Coffeeheaven’ at the end of 2009. So far, Costa Coffee operates in 28 countries with the totalRead MoreCase Study : Costa Coffee, Berger King1604 Words   |  7 Pages2013-2014. Costa Coffee, Berger King (through Tim Horton’s) are also competing with the same industry. The remaining competitor’s in terms of core customers are independent coffee shops or small chain shops scattered around the world. Starbucks has been involving in a number of corporate responsibility initiatives including ethical sourcing with the aim to ensure a long-term supply of high-quality coffee for their customers and positively affect the lives and livelihoods of coffee farmers and theirRead MoreReport for the Promotional Plan of Hot and Chocolate Tea/Coffee of Costa Coffee2457 Words   |  10 PagesREPORT FOR THE PROMOTIONAL PLAN OF HOT AND CHOCOLATE TEA/COFFEE OF COSTA COFFEE MODULE NAME : MANAGING FINANCE AND MARKETING IN BUSINESS MODULE CODE : TH600B1E SUBMITTED TO : O’HALLERAN ERIC, LONGART PEDRO SUBMITTED BY : RATHEESH VISWANATHAN – 21208850 RESHMI PRABHAKARAN USHA DEVI – 21205617 SUKHWANT KAUR MANN - 21207381 Read MoreEssay about Costa Coffee Marketing Plan4148 Words   |  17 PagesCosta Coffee Marketing Plan 1. Company Name COSTA Coffee Part of Whitbread Plc is the UK’s leading Hospitality Company with franchises all over the world. The business encompasses hotels, restaurants (inclusive of household names like Taybarns, Premier Inn and COSTA Coffee), Health Fitness clubs along with other businesses. 2. Company Mission Statement Mission: â€Å"To serve the best coffee in the true Italian style† Vision: Our vision is to be the best hospitalityRead MoreCosta Coffee Article881 Words   |  4 PagesSTUDY: COSTA EXPRESS The brief Millions depend on the hot jolt of java a perfect elixir to jumpstart their day. Coffee now an essential part of the busy fast life helps to keep us functioning and match the pace. In this age of quick fixes, a perfect flavorsome cup of coffee also will no longer need waiting. Costa Coffee plans to introduce ‘coffee on the go’. Whitbread the parent company for Costa has acquired self-service coffee chain Coffee Nation and plans to launch a new brand, Costa ExpressRead MoreCosta Coffee Analysis2857 Words   |  12 PagesINTRODUCTION In the last five years, the coffee brewing industry has seen so much activity in terms of massive changes in the landscape of coffee brewing companies. These changes range from mergers and acquisitions to changing consumer tastes and finally, to different branding strategies. These activities are expected to continue over the course of the next ten years. Costa Coffee is one of the leading companies in UKs coffee brewing industry in terms of the volume of sales and profitabilityRead MoreImprovement Strategies for Costa Coffee4577 Words   |  18 Pagesorganizations have also changed so as to meet with the expectations of the customers. This study focuses on the case of Costa Coffee Shops. The UK coffee shop sector is growing rapidly so the competition has become very tough. Therefore, it is important for the Costa to develop new strategies and focus on how to maintain its position in the market. There are many entrants in the coffee shop sector that are also threatening the current shops. Since, it is easier to attract new customers towards yourRead MoreMarketing Strategy of Costa Coffee3981 Words   |  16 Pagesorganization. 2 Marketing orientation of Costa coffee 2 Defination: 2 Principles of marketing 3 Assessment on the benefits of marketing orientation for Costa coffee 3 Understanding customers’ needs and wants: 4 Communicating effectively with customers’: 5 Keeping ahead of compitition: 5 Utilizing new technology: 6 Base of segmenting a market: 7 Geographical segmentation: 7 Demographic Segmentation 7 Psychographic Segmentation 8 Benefits sought Segmentation 8 Costa coffee’s market segmentation forRead MoreSwot Analysis Of Costa Coffee703 Words   |  3 Pages Costa Coffee Costa coffee is a multinational company which was founded in 1971 by Costa brothers in London with the headquarter in Dunstable, Bedfordshire. In the beginning Costa Coffee was a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Costa Coffee have 3401 stores across 31 countries, is the second largest coffeehouse chain in the world behind Starbucks and the largest in UK. The biggest competitor of Costa Coffee ( £153 million) is Starbucks