Costa Coffee - 4336 Words

1 The Marketing Profession Coursework Header Sheet 191290-15 Course Coursework Tutor MARK1105: The Marketing Profession Group Work R Lewis Course School/Level Assessment Weight Submission Deadline BU/UG 30.00% 28/03/2012 Coursework is receipted on the understanding that it is the students own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the Universitys Regulations regarding Cheating and Plagiarism. 000615153 000668250 000675498 000668575 Tutors comments Sundus Aden Fatme Bostandzhieva Antoaneta Yordanova Elena Docheva Grade Awarded___________†¦show more content†¦That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4.1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e.g. Coffee farming. †¢ †¢ †¢ 4.2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includesShow MoreRelatedCosta Coffee1043 Words   |  5 Pages------------------------------------------------- Costa Coffee The Handcrafted Taste External Environmental Factors April 14, 2011 Team Members: Alaa Korayem | 7100112 | Mohamad Shafshak | 7102413 | Mourad El-Kerdany | 7100053 | Nada Shalash | 7100835 | Remote Environment The remote environment comprises factors that originate beyond and usually irrespective and out of Costa Coffee s control. Economic factors Since Costa Coffee is a multinational business, top-level managersRead MoreCosta Coffee1235 Words   |  5 PagesCosta Coffee Costa Coffee was founded by Italian brother Bruno and Sergio Costa in Lambeth, London in 1971. Then in 1995, Costa was sold to Whitbread Company as its subsidiary. During the period of global economic recession, 2009, Costa achieved a remarkable level with 60% profit increased and 23% revenue increased1. Moreover, as the largest coffee chain in UK, Costa paid  £36m for the acquisition of ‘Coffeeheaven’ at the end of 2009. So far, Costa Coffee operates in 28 countries with the totalRead MoreCase Study : Costa Coffee, Berger King1604 Words   |  7 Pages2013-2014. Costa Coffee, Berger King (through Tim Horton’s) are also competing with the same industry. The remaining competitor’s in terms of core customers are independent coffee shops or small chain shops scattered around the world. Starbucks has been involving in a number of corporate responsibility initiatives including ethical sourcing with the aim to ensure a long-term supply of high-quality coffee for their customers and positively affect the lives and livelihoods of coffee farmers and theirRead MoreReport for the Promotional Plan of Hot and Chocolate Tea/Coffee of Costa Coffee2457 Words   |  10 PagesREPORT FOR THE PROMOTIONAL PLAN OF HOT AND CHOCOLATE TEA/COFFEE OF COSTA COFFEE MODULE NAME : MANAGING FINANCE AND MARKETING IN BUSINESS MODULE CODE : TH600B1E SUBMITTED TO : O’HALLERAN ERIC, LONGART PEDRO SUBMITTED BY : RATHEESH VISWANATHAN – 21208850 RESHMI PRABHAKARAN USHA DEVI – 21205617 SUKHWANT KAUR MANN - 21207381 Read MoreEssay about Costa Coffee Marketing Plan4148 Words   |  17 PagesCosta Coffee Marketing Plan 1. Company Name COSTA Coffee Part of Whitbread Plc is the UK’s leading Hospitality Company with franchises all over the world. The business encompasses hotels, restaurants (inclusive of household names like Taybarns, Premier Inn and COSTA Coffee), Health Fitness clubs along with other businesses. 2. Company Mission Statement Mission: â€Å"To serve the best coffee in the true Italian style† Vision: Our vision is to be the best hospitalityRead MoreCosta Coffee Article881 Words   |  4 PagesSTUDY: COSTA EXPRESS The brief Millions depend on the hot jolt of java a perfect elixir to jumpstart their day. Coffee now an essential part of the busy fast life helps to keep us functioning and match the pace. In this age of quick fixes, a perfect flavorsome cup of coffee also will no longer need waiting. Costa Coffee plans to introduce ‘coffee on the go’. Whitbread the parent company for Costa has acquired self-service coffee chain Coffee Nation and plans to launch a new brand, Costa ExpressRead MoreCosta Coffee Analysis2857 Words   |  12 PagesINTRODUCTION In the last five years, the coffee brewing industry has seen so much activity in terms of massive changes in the landscape of coffee brewing companies. These changes range from mergers and acquisitions to changing consumer tastes and finally, to different branding strategies. These activities are expected to continue over the course of the next ten years. Costa Coffee is one of the leading companies in UKs coffee brewing industry in terms of the volume of sales and profitabilityRead MoreImprovement Strategies for Costa Coffee4577 Words   |  18 Pagesorganizations have also changed so as to meet with the expectations of the customers. This study focuses on the case of Costa Coffee Shops. The UK coffee shop sector is growing rapidly so the competition has become very tough. Therefore, it is important for the Costa to develop new strategies and focus on how to maintain its position in the market. There are many entrants in the coffee shop sector that are also threatening the current shops. Since, it is easier to attract new customers towards yourRead MoreMarketing Strategy of Costa Coffee3981 Words   |  16 Pagesorganization. 2 Marketing orientation of Costa coffee 2 Defination: 2 Principles of marketing 3 Assessment on the benefits of marketing orientation for Costa coffee 3 Understanding customers’ needs and wants: 4 Communicating effectively with customers’: 5 Keeping ahead of compitition: 5 Utilizing new technology: 6 Base of segmenting a market: 7 Geographical segmentation: 7 Demographic Segmentation 7 Psychographic Segmentation 8 Benefits sought Segmentation 8 Costa coffee’s market segmentation forRead MoreSwot Analysis Of Costa Coffee703 Words   |  3 Pages Costa Coffee Costa coffee is a multinational company which was founded in 1971 by Costa brothers in London with the headquarter in Dunstable, Bedfordshire. In the beginning Costa Coffee was a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Costa Coffee have 3401 stores across 31 countries, is the second largest coffeehouse chain in the world behind Starbucks and the largest in UK. The biggest competitor of Costa Coffee ( £153 million) is Starbucks

I Listened On The Mirror - 1323 Words

I looked in the mirror. Rowan James, Rowan James, Rowan James. I practiced my new name in my head, thinking hard. My parents were out of the house for the day, off to a play in town which I wasn t allowed to attend. I was left alone with my thoughts and the servants, though they ignored me. The young man in the mirror had shoulder length black hair and olive skin, a large bruise on his jaw and more on his wrists. I swallowed. Rowan James. I whispered, the corner of my mouth upturned. It was funny the effect a new name could have on a person. For me, I felt invincible, like I could leave this dump of a family and do something for myself. With a new name, I could be anything. At scarcely 15, most people didn t know I existed. It would†¦show more content†¦The lock clicked, and the small door opened easily. Inside was a large stack of crisp hundred- dollar bills, bound by a paperclip. I slipped out a few and put the rest back. They would not be missed. I reeked as much havoc as I could, shuffling carefully stacked files, hiding the bills and stealing the unread mail. Before I left, I wrote a message on the wall in black ink. 1-11-0. Then I smashed the jar of ink on the carpet and fled hastily back to my room, locking the door behind me. I took the trunk from under my bed and looked around. This was it. I was finally leaving. I grabbed a worn leather jacket from my closet, holding it to my face to sm ell. Yes, I could still smell Jordan on it, of woodsmoke and pine, of the forest where he spent his free time. Jordan was like a migraine. It was always there, just came back like shards of glass and pierced your mind at the most inconvenient of times. If Jordan was a migraine, he was the most beautiful one I d ever experienced. Pulling his jacket away, I cursed myself for getting wrapped up in sentiments. I slipped it on and grabbed the trunk again. I was ready. I climbed out the window and onto the balcony. Our house was huge, a mansion, you might say. There was a sloping roof under the balcony, and I climbed tediously onto it, my feet slipping on the shingles. I inched my way down to the edge of the roof. Then I jumped into the manicured hedge below. I suppose I should have givenShow MoreRelatedA Man Who Is Admired For Great Or Brave Acts Or Fine Qualities966 Words   |  4 Pagesthat is an example of heroism. The man I’m about to talk about saved me. Not in the way a fir efighter saves a person who is stuck, but similar. A firefighter saved a person stuck in a building ablaze, and The Weeknd, A.K.A. Abel Tesfaye, saved my life. I admire this man for overcoming his problems and still staying true to himself as he rises to unfathomable fame. Abel Tesfaye dropped out of high school with his best friend, La Mar Taylor, and Hyghly Alleyne at age 17. They drove to Abel’s mother’s houseRead More Personal Narrative: A Personal Essay1314 Words   |  6 Pagesmouth,† is the sentence I wrote on paper eighteen years ago. It was my first day of an expository writing class and I was a freshman in college. Assorted objects were placed in the center of a table, around which twenty students and I sat around. Professor H asked us to describe the objects. What I saw was a seashell, a piece of driftwood and a black and white framed photo of an old man and a silver pocket watch. I wanted to sketch the still life in opposition to writing. I looked around me and observedRead MoreEngstrom Auto Mirror Plant : Motivating942 Words   |  4 Pagesmilestone is to analyze the case study entitled â€Å"Engstrom Auto Mirror Plant: Motivating in Good Times and Bad†. Throughout the case study numerous known organizational i ssues were presented. Human behavior theories are connected with reasonably information to explain the numerous root causes related to the issues from a human conduct point of view. By investigating these causes I will acknowledge the breakdown with tenacious research proof. I went into depth with my examination of three noteworthy issuesRead MoreThe Sound Of Rushing Water1570 Words   |  7 Pageshim off guard, loud and insistent and intrusive. He frowned, looking at his grisled visage in the mirror and wondered just how he got here. Not here, as in this point in his life, but the bathroom. He didn t remember getting up out of bed, putting on clothes, any of it. Yet here he stood, clad in long flannel pants and a white undershirt that had perhaps seen too many sunrises, gazing at himself. I was dreaming again, he recalled as he watched the steam rise from the collecting water in his sinkRead MoreThe Man Who Was, Ernest Girroir1102 Words   |  5 Pagesthan the living man.   ~Antoine de Saint-Exupery In February 2007, I began to work at Law Firm. We handled personal injury, medical malpractice and wrongful death suits. I started off doing all the generic boring day to day secretarial work; Filing, answering phones, scheduling appointments etc. I had been working there for nearly two years when I received the phone call that would stay with me forever. This is the story of how I came to know the man who was, Ernest Girroir. On November 28, 2008Read More Concert Report Essay1084 Words   |  5 Pages CONCERT REPORT #1 nbsp;nbsp;nbsp;nbsp;nbsp;I chose to do my first concert report on Pearl Jam. The concert took place at Deer Creek the weekend after class started, so it was perfect timing to do this assignment. This was the first time I have seen Pearl, and I thought it was worthy of writing a report on. nbsp;nbsp;nbsp;nbsp;nbsp;If one has ever been a fan of Pearl Jam, they of course know that Eddie Vedder is the lead singer, and right beside him with his wicked lead guitar playingRead MoreDescribing a Museum in Copenhagen Essay575 Words   |  3 Pagesunaware. I was walking down Oakenmere Road when the clouds started to build. I looked around as I huddled under a large, dead oak tree. Almost all of the houses on this abandoned street were too badly damaged for me to take shelter in, except for one. The house loomed impressive and morbid in the greenish-black sky. A flash of lightning briefly illuminated the house. The windows were broken, but the superstructure seemed sound. I was becoming soaked as I ponderedRead MoreThe Perception Of Ourselves Much Of The Time Is Derived946 Words   |  4 Pagesthe firing of neurons. Religiously one’s self is a soul that is within the body. As I listened to this broadcast uncertainty filled these responses into a vague idea The mirror test derives from Steven Johnson’s mentor Gordon Gallop who questioned the ability of animals to recognize themselves. He tested his hypothesis with an experiment placing a red mark on a chimp and then placed the chimp in front of a mirror. If self-awareness was present, the animal would recognize its own reflection. AfterRead MoreZumb A Latin American Exercise1246 Words   |  5 PagesZumba, I decided to try Zumba and see if I would receive a successful workout. Prior to attending Zumba I did not know what to expect. I wasn’t sure what type of shoes to wear, or if I was supposed to stretch before attending class, or if the class was going to stretch as a whole. I decided to play it safe and stretch a little before attending. I knew I should bring a water bottle because hydration is important. 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Indigenous and Cultural Psychology

Question: Give the literature review on indigenous and cultural psychology? Answer: Introduction Often it is discussed that boys are better at mathematics and girls are better at language. This, particular statement has been one of the most researched subject to understand the gender differences in the verbal ability or mathematics performance (Hyde Linn, 1988, p. 53). In context of applied psychology, it is an interesting field to analyse and derive understanding. Purpose of this literature reviews is to critically examine the journals and white-papers on the concept of gender differences and similarities in context of applied psychology. Applied psychology Applied psychology is a field which is based upon usage of psychological principles and theories in order to resolve problems in real life scenarios. There are several areas such as business management, education, health, organisational psychology and law etc. which are influenced by concepts of applied psychology. Historically, Hugo Munsterberg is considered to be one of the pioneers in the field of applied psychology. Applied psychology got a major push in 1920 when IAAP (International Association of Applied Psychology) was founded. In this regard, use of applied psychology to understand the difference in the though process of males and females is an interesting scenario. For example, researchers have time and again tried to prove that male thought process is relatively more quantified in nature, that is why they are good in fields like mathematics, or they become a good scientist. Similarly, females are considered to be good in fields like language and it has been observed that there are fewer female scientist as compared to their male counterpart. Literature review Indigenous and cultural psychology Based on the work by Hyde, Fennema Lamon (1990, pp. 139-155) Gender differences in mathematics performance: a meta-analysis. An effort towards a refined assessment was made in this field. In order to understand the magnitude of the gender differences in mathematics performance, authors did a meta-analysis of 100 studies, as a result of this empirical analysis, the core finding was that there is hardly any differences in the mathematics performance of a male as compared to female. As a result of which, concept of cultural psychology can be also be investigated (Hyde et al, 1990, p. 139). Considering the fact that there is hardly any difference in the mathematical aptitude of male and female, then important question which arise is, that is this situation prominent due to the concept of cultural psychology? As a field cultural psychology is the study of how cultural behaviour are rooted and embodied in culture. Historically, females have been focused more on fields like language etc. w hereas males have remain dominant in the field of mathematics and science. It is more of a cultural phenomenon rather than anything to do with thought process of male and female. In fact, today females are also present in the field of science and mathematics, even though their participation might be low mainly because of their interests in other fields. Work by Hyde Linn (1988, pp. 53-69) Gender differences in verbal ability: A meta-analysis. Clearly indicates towards this aspect of cultural psychology. This work, clearly indicates that the difference between males and females on the concept of their participation in fields of mathematics and language respectively, there is hardly any role of gender in it. The study highlights the fact, that this difference can be attributed to the cultural or behavioral psychology which has been existing since ancient time. As a result of psychology, females have always been perceived to be excellent for soft fields such as arts, languages etc. on other hand, males have always been positioned as the one who can perform better in fields like science and mathematics. Due to this psychology, the trend has continued for so long, that literally field of science and mathematics today is dominated by males, which does not means that there are no females present in these fields. However their presence is relatively low as compared to their male counterpart, resulting into creation of a perception where it is believed that males are better in mathematics and females are better in arts and language (Hyde, 2005). Argument evaluation In the work related to analyses of gender differences there has been constant focus on traditional reviews of physiological gender differences, which used methods of narrative reviews. Which meant, that the reviewer collated as many as possible studies on gender differences, and then interpreted and provided their own findings based on the collected studies. However, such approach was unsystematic, and had several flaws in it. As a result of which authors in contemporary times, have been focusing on relatively more comprehensive and qualitative studies on this subject. Hence, methods such as the sample of studies, coding of studies, cognitive process analysis and understanding the statistical trends have become more relevant in understanding this subject (Haslam et al, 2009). However, based on the study conducted, and empirical evidence collected authors such as Hyde Linn in their work on Gender differences in verbal ability; A meta-analysis concluded that the magnitude of the gender differences in verbal ability is currently so less, that it can be actually considered as 0. In fact, based on the literatures analysed, it will be not wrong to say that there is hardly any difference in the capabilities of male and female in different types of verbal abilities such as vocabulary, comprehension reading, and analogies. Similar is the case in field of mathematics and science as well. Dominance of the males in this field has nothing to do with their mental power or capability, females which were analysed are equally capable of excelling in these fields. However to a large extent due to a cultural or social psychology, females have always been considered more active in fields like language and arts, which has resulted into creation of a perception. As a result o f this perception, since childhood itself, females are groomed in such a manner, that their mindset remains inclined towards fields of art and literature as compared to their male counterparts. It clearly indicates the cultural psychology behind this particular trend, and should not be seen as a brain capability of two genders. In this context of gender difference in the fields of mathematics and verbal skills, it is also important to understand that, what exactly is the road ahead, i.e. are we still going to stick with the old model of intellect which is loosely based on only three categories of cognitive abilities, namely mathematical ability, verbal ability and spatial ability. Understanding gender differences in the field of learning on the basis of these three fields only does not makes much sense in contemporary times. That is why, researchers should come up with statistical models, which are more refined in nature, and does not depends solely on these three categories itself. It is also important to understand that how this trend came into existence? Based on the literature review of the journals and white-papers analysed, it can be said that this trend is mainly influenced by the social as well as cultural environment in which a child lives today. One simple example in this regard is that, since their childhood, boys are given with toys and objects to tinker upon such as building blocks etc. On other hand, girls are provided with the toys like Barbie doll etc. Somewhere it can be said that this social environment nurtures and shapes the mind of male and female accordingly, where male is dominant in field of science and research, whereas females are dominant in fields of art and language (Cascio, 1987). If the cultural psychology is changes, and females are motivated to join these fields, then this trend of ratio inequality can be reversed easily. Applied psychology as a field has can be extremely helpful in understanding such situations where there is no specific answer or solution to a subject. Similarly, irrespective of the fact that how many researches and studies are conducted on this aspect of gender difference in fields like mathematics and language, it will always be difficult to come up with a specific finding as a solution for this subject. Conclusion Based on the literature review conducted on the selected subject, it can be said that there is no specific evidence found which can directly indicate that the gender difference in the field of mathematics and language has anything to do with physical or mental capability of male or females. However, one important aspect which comes out of this review is the impact of cultural or social psychology on this subject. Rather than finding for any empirical solution, one thing related to this subject can be definitely understood, and that is impact of social or cultural psychology. For better understanding example of boys and girls have been given in above section. It can be surely said that it is more of a cultural upbringing which impacts the psychology of an individual. If since beginning a girl is provided with toys such as building blocks, chemistry lab sets etc. then accordingly mind frame of that kid will develop towards a scientific field. Hence gender differences in these fields ar e more dependent on the cultural environment as compared to any sort of physical capabilities. References Ahmadi, E., Yosefyan, H., Nejat, A. S., Tajik, Z. T. (2015). Explanation and review of Adlers Paidia Program. Applied Psychology, 3(12), 20-26. Cascio, W. F. (1987). Applied psychology in personnel management. Donaldson, S. I., Csikszentmihalyi, M., Nakamura, J. (Eds.). (2011). Applied positive psychology: Improving everyday life, health, schools, work, and society. Routledge. Driskell, J. E., Salas, E. (Eds.). (2013). Stress and human performance. Psychology Press. Ford, J. K. (Ed.). (2014). Improving training effectiveness in work organizations. Psychology Press. Haslam, S. A., Jetten, J., Postmes, T., Haslam, C. (2009). Social identity, health and well being: an emerging agenda for applied psychology. Applied Psychology, 58(1), 1-23. Hyde, J. S. (2005). The gender similarities hypothesis. American psychologist, 60(6), 581. Hyde, J. S., Linn, M. C. (1988). Gender differences in verbal ability: A meta-analysis. Psychological bulletin, 104(1), 53. Hyde, J. S., Fennema, E., Lamon, S. J. (1990). Gender differences in mathematics performance: a meta-analysis. Psychological bulletin, 107(2), 139. Minbashian, A., Earl, J., Bright, J. E. (2013). Openness to experience as a predictor of job performance trajectories. Applied Psychology, 62(1), 1-12. Robson, C. (2011). Real world research: a resource for users of social research methods in applied settings. Chichester: Wiley. Rode, J. C., Judge, T. A., Sun, J. M. (2012). Incremental validity of core self-evaluations in the presence of other self-concept traits: An investigation of applied psychology criteria in the United States and China. Journal of Leadership Organizational Studies, 1548051812442964.

Why The Wall Street Bubble Must Burst Essays -

Why The Wall Street Bubble Must Burst? Why the Wall Street Bubble Must Burst? In 1938, and in the teeth of the longest and fiercest depression that the United States had ever known, capital spending hit an all time high. Thats right! In 1938 the men who owned America began to pour millions of Dollars into new plant and equipment as if there was no tomorrow. We dont think much about it today, because it has been a long time since the United States has experienced a real bone jolting economic slowdown. The fact is, however, that the very best time for the industrialist to invest in new technologies is in the middle of a depression. This is because it is at such times that labor, raw materials, and new equipment can be purchased at rock bottom prices. Henry Ford may have jumped the gun a bit. He shut down his River Rouge plant for two years starting in 1932 so that it could be completely rebuilt. Being a bit of a genius, Ford used his time and money to redesign the plant to create one of the most powerful little engines ever built: the Ford V8. This engine was so good that it was modified only slightly to equip certain aircraft for use in World War II. It also powered a series of red hot Ford cars all the way through the 1950s. At the same time that Ford was rebuilding his River Rouge plant, Joseph Alois Schumpeter, an Austrian economist who had migrated to Harvard University, was hard at work on a book that would explain the paradox suggested above, namely the timing of business cycles and technological change. In this all but forgotten work one of our most famous economists spelled out the secrets of the business cycle, that is the same old pattern of boom and bust that may be coming back to haunt us now. Many, if not most, American college students know Schumpeter's name because of his work in defense of free enterprise called Capitalism, Socialism, and Democracy. This was not, however, the book that Schumpeter was working on as America slogged through the mean and hungry 1930s. The book published by Schumpeter in 1939 is called Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process. Not only is Schumpeter's definitive two volume study of the business cycle not on college reading lists today, but, indeed, it continues to languish in its first edition. The embarrassing truth is that Schumpeter's real masterpiece remains almost unread. The present writer checked out this forgotten work from one of our leading university research libraries to discover that Schumpeter's book had been borrowed only a total of fourteen times in the nearly four decades from June 1961 to the present! There are probably two reasons for this. In the first place, Schumpeter's magnum opus on the business cycle came out on the eve of the Second World War. As the dark clouds of war began to cast their shadow over Europe, Asia, and eventually the United States, economists (and everyone else) clearly had more pressing concerns. Not only that, but it was also clear to Americans that the US Army would soon take care of the problems of excess supply being experienced in the labor market. It was also quite obvious to everyone that the factories were about to start humming again, this time to produce for war. After the conflict, of course, and all the way through the 1970s, it was widely believed that the business cycle had been repealed by means of the clever economic manipulations suggested by the British Lord John Maynard Keynes. College kids in the halcyon 1960s were taught by their professors that the economy was not one of scarcity, but, rather, of endless abundance. The Great Society had arrived. Keynesian economics was in its glory days. This new body of thought and practice was one of the British Empire's last and most influential exports. If Keneysianism had, indeed, hung the business cycle by the neck until dead, then the only decent thing to do was to bury the corpse. Schumpeter's text, unfortunately, was placed alongside the remains of business cycle it its tomb. Some things,